I turn complex system into intuitive experiences that drive business impact.
I turn complex system into intuitive experiences that drive business impact.
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Natsumi Sato
Natsumi Sato
Based in Berlin, Germany.
Experience Designer & Creative Director
Experience Designer & Creative Director
who bridges UX and creative direction.
15+ years solving problems
15+ years solving problems
between Japan and Germany.
What I do
What I do
UX design • Uer research • Workshop facilitation Journey mapping • Cross-functional collaboration • Creative direction
UX design • Uer research • Workshop facilitation Journey mapping • Cross-functional collaboration • Creative direction
e-commerce
e-commerce
Quick Add Feature
Quick Add Feature
Canyon Bicycles
Canyon Bicycles
Quick Add-to-Cart for Canyon's accessories
Enabling customers to add items directly from listing pages—streamlining the purchase flow for jerseys, helmets, and bike parts.
My role
UX Designer
Focus area
UX Design, User research, Usability testing
e-commerce
e-commerce
Bike Finder
Bike Finder
Canyon Bicycles
Canyon Bicycles
Bike Finder for Canyon's product catalog
Helping customers navigate 300+ bike models by starting with how they plan to ride—not technical specifications.
My role
UX Designer
Focus area
UX Design, User research, Usability testing
SaaS, B2B
SaaS, B2B
Kordiam
ex Desk-Net
Kordiam
ex Desk-Net
Repositioning from scheduling tool to strategic platform
Redesigned Topics Page and corporate website for newsroom content planning tool—shifting focus from task management to strategic planning.
Projects:
Topics Page Retooled for Precise Content Strategy
DetailsCorporate Website re-design
About us page
Small business
Small business
Zerogravity
AMAMI
Zerogravity
AMAMI
Client
Zero Gravity AMAMI
My role
Creative Director & Contents Manager
Focus area
Creative Direction, Contents Strategy
Year
2021 - Preent
Creative direction for marine conservation tourism Challenge: Differentiate in crowded market through cultural values Impact: Built brand as conservation voice, not just dive operator
Individual artist, Music label
Individual artist, Music label
Visual identity and Creative Direction
Visual identity and Creative Direction
Client
Various Artists
My role
Creative Director
Focus area
Creative Direction, Marketing
Interested? Let's talk!
Interested? Let's talk!
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