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Helping You Bring Your Vision to Life
Helping You Bring Your Vision to Life
I provide creative consultation to support your project or research from concept to completion, guiding you through each phase with a structured and efficient approach.
If you're unsure where to start or how to move forward without compromising creativity and efficiency, I’m here to help.
With a holistic background in marketing design and UX design, I bring a strategic and user-centered perspective to your project.
Explore my past work:
UX/UI Design
Creative Direction
The 5W1H Methodology
The 5W1H Methodology
I uese the 5W1H method as a holistic framework that guides us through the complex journey of product development. By asking the questions of Why, Who, When, Where, What, and How, we can ensure a comprehensive understanding of the project at hand together.
Process - Design thinking
Process - Design thinking
Why?
Why?
Why are we designing this?
Who?
Who?
Who are we designing it for?
When?
Where?
When?
Where?
When and where will it be used/needed?
What?
What?
What are we designing?
How?
How?
How could we measure it?
Vision Crafting “Why”
Vision Crafting “Why”
Understanding the Why
Understanding the Why
Key Points:
Key Points:
Define the core problem your product will solve
Align the your purpose with business goals
Constantly revisit the ‘Why’ to maintain focus
This foundational step sets the direction for the entire project and ensures that every decision made aligns with the core objective.
Establishing a clear ‘Why’ provides a solid foundation for your project, ensuring that every design decision aligns with the core purpose and business goals.
Actionable Steps:
Conduct some market research/analysis to identify gaps and opportunities.
Align the product vision with the business strategy through stakeholder interviews/the businesses goals/vision.
Define a clear problem statement that your product aims to solve.
“Who” We Design For
“Who” We Design For
Audience Identification
Audience Identification
Key Points:
Develop in-depth user personas
Understand audience’s needs, preferences, and behaviors
Regularly refine audience based on insights and feedback
Dive into understanding your target audience that capture their needs, preferences, and behaviours.
By understanding ‘Who’ we are designing for, we can tailor your product to meet the specific needs and preferences of your target audience.
Actionable Steps:
Conduct user research through surveys, interviews, and observations.
Identify your audience's demographics, goals, pain points, and behaviors.
Validate and refine your audience with user testing and feedback.
Scenery and Context “When” and “Where”
Scenery and Context “When” and “Where”
Environmental Analysis
Environmental Analysis
Key Points:
Map out the contexts and scenarios of design use
Consider environmental and emotional factors
Adapt the design to fit the mapped contexts as they evolve
Understanding the ‘When’ and ‘Where’ provides a contextual backdrop for your product, informing its design and ensuring its relevance in real-world scenarios.
Actionable Steps:
Identify different scenarios in which your product will be used.
Consider environmental factors such as location, time of day, and emotional state.
Continuously update the context maps as the product evolves and more insights are gained.
The Plot “What” We Are Creating
The Plot “What” We Are Creating
Solution Exploration
Solution Exploration
Key Points:
List and explore a wide range of features and functionalities
Encourage creativity in the ideation phase
Continuously iterate ideas with feedback
In this chapter, we have explored the ‘What’ by brainstorming and prioritizing the features and functionalities that will form the core of your product.
Actionable Steps:
Brainstorm a wide range of features and functionalities that align with the audience's needs and project goals.
Prioritize features based on their impact and feasibility.
Develop low-fidelity prototypes to test and iterate on your ideas.
Measuring Success "How"
Measuring Success "How"
Success Metrics
Success Metrics
Key Points:
Define clear KPIs relevant to your product
Link KPIs back to user needs and business objectives
Adjust KPIs as the project and market evolve
The final ‘How’ in our story determines how we measure the product’s success post-launch.
This chapter is about setting the criteria for success and ensuring that your product’s performance can be quantitatively assessed.
Actionable Steps:
Establish clear Key Performance Indicators (KPIs) that align with your product goals.
Implement analytics tools to track these KPIs.
Continuously monitor and analyze the data to assess the product’s performance and identify areas for improvement.
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