Brand Design and
Visual Communication

As someone passionate about design for music culture, I created this self-initiated project inspired by SoundCloud’s platform and emerging artist focus.

This fictional campaign promotes a personalized playlist feature.

The visual language draws from SoundCloud’s bold brand identity, with added softness and storytelling that reflects the emotional journey of music discovery.

• Defined visual concept connecting Berlin & Tokyo music subcultures
  
  

• Created moodboards for both scenes to establish aesthetic tone
  
  

• Designed campaign visuals including social posts and cover assets
  
  

• Developed a sample layout for a feature artist spotlight series

Rore: Art Direction, Visual Design
Year: 2024

• Logo Design Renewal:
  
  

Refreshed the logo to reflect our evolving identity.

• Event Key visual Design:
  
  Created visually compelling key image for events to engage our audience.

• Instagram Page Design:
  
  Developed attractive Instagram page impression to enhance our social media presence.

My artist journey