The original starting point of the app was connecting experts and users. Therefore, the user flows and wireframing were completely different from the final work. After several user research and tests iterations, I have changed the starting point as cooking recipes. During all the processes, I have learned so many diverse points of view and enjoyed different perspectives to improve the service and usability.
I figured most of all users tend to give up when they are stuck to find the right ingredients or special seasonings without asking or making an effort. However, at the same time they also know if they skip the missing items, the result is not going to be what they expected. I wanted to solve the pain point so I came up with in-app purchase with connecting with actual stores.
I came up with the 2 personas from my actual experience. Since I am living in Germany and originally from Japan, I hear many voices on a daily basis. Europeans don’t really know which items can be replaceable of authentic pieces from oriental recipes but expats like me know how to solve the problems. Paul is my European friend and Asako is my expat friend or maybe myself.
Thank you for watching!