As a reimagined concept, this Melt Festival app redesign turns the event companion into a seamless, emotionally resonant experience. I rebuilt navigation, flows, and content architecture, adding features like offline mode, location sharing, and timetable access. With deeper story-driven UX and expressive visuals, the app helps attendees plan, explore, and connect more intuitively at the festival.
I benchmarked festival and music apps like Sónar, Tomorrowland, and MS Dockville to see what works and what doesn’t.
Key insights: none allowed direct transitions from artist profiles to stage maps, and few prioritized timetable access in their main navigation.
These gaps guided my priorities: link artist pages to maps, simplify navigation, and bring timetable visibility to the forefront.
I used qualitative interviews and concept testing to validate how festival-goers think and act in dynamic environments.
Participants ranged across music fans and frequent festival attendees to test the clarity of question flows, the tone of language, and feature relevance.
Findings showed that users wanted intuitive navigation, responsive timing, and trustworthy result logic—leading me to refine copy, interaction flows, and feature placement for clarity and trust.
I restructured the app to support real-time needs:
Timetable-first navigation so users can instantly check who’s playing now and next.
Artist-to-stage linking, allowing quick transitions from artist profiles to venue maps.
Offline mode for use in low-signal areas.
Location sharing to help friends find each other onsite.
These changes simplify exploration and reduce stress in high-energy festival environments.
This concept project let me explore how UX can shape high-energy, real-world environments—balancing clarity, emotion, and responsiveness.
It’s one of my favorite cases for combining strategic thinking with expressive design.